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Laura Pasternak to Speak at ASTD’s Berrett-Koehler Book Marketing Workshop

Laura Pasternak, Principal and Chief Brand Strategist for MarketPoint, LLC, will speak at this year’s Berret-Koehler Book Marketing Workshop.  The event is sponsored by the American Society for...

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MarketPoint to Present at 39th Annual NCMPR Conference

MarketPoint Executives Michael Zimmerman, and Laura Pasternak will present “Challenger Brands: Competing Against the Four-Year Schools” at the 39th annual conference of the National Council for...

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Laura Pasternak to Speak at SMPS Event in New York

MarketPoint Principal Laura Pasternak will be a featured panelist at the Society for Marketing Professional Services (SMPS) event, Iron Marketer, in New York City, on February 18. The event explores...

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Our Extreme Culture: Is There a Way Back?

The language of extremes has become commonplace. How many times can we be told a movie is “the most poignant drama of our time” or an actor has given “the best performance of his life”? Is there any...

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